Decjuba opened 14 locations across Australia and New Zealand in 2015, strengthening its retail footprint to 48 stores. And 2016 is no different for the chain.
“We have a strong store growth strategy rollout taking place and the expansion blueprint will mean that in the first six months of 2016 we will have cut the ribbon in, at least, seven new locations” said owner and CEO, Tania Austin.
As part of Decjuba’s investment, the brand recruited a store development director to focus on retail expansion mid-last year, and it has since opened, on average, a store every fortnight.
“This is such an exciting time in retail – the international players keep us on our toes, online innovation and integrating that with our in-store brand experience is paramount, yet one thing always remains the same – the customer is always central to where we take the brand and what locations we build into our portfolio,” Austin said.
Although its online store can reach customers abroad, Austin said there are plans for international expansion beyond New Zealand. Decjuba is currently collaborating with global digital influencer, Michaela Babushka of FIGTNY, as part of its campaign.
“The year 2016, with the combination of an accelerated store expansion plan and the opportunity to recruit amazing retailers who thrive on the shop floor, is set to be our best year yet,” Austin said.