Recently Mad Group, one of New Zealand’s fastest growing companies, stated that it was talking to American partners to expand into the US. This was in the midst of much other expansion of its restaurant chains Mad Mex and Habitual Fix.

These talks have borne fruit as it has raised capital via a 10-year Memorandum of Understanding (MoU) with an anonymous American partner to launch 30 Habitual Fix restaurant chains in the US starting in Los Angeles in 2016. The deal is worth over $6 million in franchise royalties over the initial term. It can be renewed for another 10 years after the initial term expires at a franchise royalty rate of more than $1 million per year. The company plans to have Habitual Fix locations in at least five different US states within five years.

These expansion plans are in line with a worldwide trend toward healthier eating of quality fresh foods, for which Mad Group is renowned. Just recently McDonald’s added kale to its menu to keep up with the new focus.

Mad Group has also signed a MoU for Japan.

Recently the company raised equity in a crowdfunding campaign to grow the Mad Mex business locally, rollout both brands around NZ, and assist in the sales and marketing of international franchise licences for Habitual Fix.

Habitual Fix locations, which are currently in Auckland and Wellington areas, could soon be coming to the South Island too.