Prominent San Francisco based software sales executive, Bill McHargue, has been appointed into the newly created senior VP global sales role for VMob.

McHargue has nearly 20 years experience in senior sales roles in consumer internet, mobile, and enterprise SaaS businesses, and in his new role will be responsible for overseeing the global sales efforts for VMob.

His previous roles include VP sales at Crowd Science and Rubicon ,as well as senior roles at StrongMail Sytems, Pitney Bowes ,and Digital Island.

VMob CEO and founder, Scott Bradley, says the addition of McHargue to the team will strengthen the VMob network.

“Not only is Bill an incredibly respected industry expert, but he also has a proven arsenal of world class expertise that will reinforce our global expansion plans and drive the level of sales service and support that big brands demand.”

McHargue says there is huge interest around the world for VMob’s live marketing cloud platform as the retail landscape evolves.

“Retailers know they must transform the traditional brick and mortar retail experience to stay relevant with their mobile consumers. VMob has the expertise and scale to do it. Today the company is delivering phenomenal results for some of the biggest global retailers. I’m thrilled to be joining such a talented and passionate team.”