Tiffany Lung is a retail analyst based in London and Hong Kong, with a focus on innovation trends and consumer behaviours. With close to 10 years’ experience across the wider retail industry, her insights are featured regularly in local and international media and she speaks frequently at industry events. Tiffany’s experience includes being an analyst at Tofugear and Ascential Group PLC in London. In her spare time, Tiffany shares the latest store innovations through her #TiffanysRetailPatrol series.