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Say hello to the millennials who launched a DTC beauty brand and broke even in two months

The skin and beauty sector is a cutthroat and competitive industry these days, especially in the direct-to-consumer (DTC) market, which is saturated with female-founded startup brands on Instagram that are often carbon copies of each other. Increasingly, influencers are now launching their own businesses, usually with the help of a global beauty brand – a tactic used by companies such as Morphe, with their slew of influencer line-ups including their latest collaboration with TikTok stars, the