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Tamera Francis

Tamera Francis is the editor of Inside Retail Australia magazine and a features and premium editor at Inside Retail. With a passion for telling stories with integrity, Tamera strives to be the go-to journalist trusted with exclusive interviews - that unearth the inner workings of businesses, cutting through jargon to create impactful, accessible narratives across different mediums and continents. Her commitment to championing philanthropic work, global exploration, and understanding the 'why' behind businesses has driven her to live and work internationally as a true global citizen.

More from Author

headshot of Adore Beauty CEO Sacha Laing on a white background

Adore Beauty CEO Sacha Laing gives exclusive look inside retailer’s store launch

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Clarins ANZ MD Jerome Bellony on the beauty brand’s new concept store in Sydney

David Jones CMO James Holloman in front of a black and white media wall in 2024

David Jones, LSKD reveal how their Black Friday sales are performing so far

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Six new retail spaces in Australia: From Louboutin and Saint Laurent to Cue

Mock up image of Adore beauty store shopfront

How Adore Beauty stores can compete in a crowded beauty market: Retail expert

Daily Skincare founder Sophia Mantell holding the product across one eye smiling in blue shirt against white background

Why 1-year-old New Zealand-born Daily Skincare landed in 400 Priceline stores

A Dusk campaign image of a wire shopping basket filled with Allens lollies against hot pink background.

Dusk CEO Vlad Yakubson on the retailer’s transformation into a lifestyle brand

Step One models display new bra and underwear as part of 2024 brand campaign launch.

Why Step One CEO Greg Taylor is investing in ESG despite the cost

A campaign image showing a brunette model in a Sportsgirl graphic t-shirt holding a striped flag

Sussan Group CEO Rebecca Hard on becoming a B Corp and sustainable fashion

TBH Skincare co-founder Rachael Wilde smiling and wearing a green blazer

Why TBH Skincare’s Rachael Wilde is cutting the price of popular Rebound serum

Bianca Richards, Head of Retail Operations, LSKD. #IRWD365

LSKD’s head of retail operations on leadership, listening and healthy conflict

Battersea Power Station aerial high level coloured photograph.

Three malls with great CX: American Dream, Battersea Power Station, Chadstone

Ecoya CEO on why Metro Martin Place was a perfect fit for its new Sydney store

Lululemon’s ANZ boss talks menswear, personalisation and a new, premium flagship

The “tricky business” of multibrand luxury retail

How LSKD’S PR powerhouse Bree Masters balanced a retail career and Olympic dream

Sneaker culture and strategic zones: Inside Foot Locker’s new Melbourne flagship

How Australian firm Game On clinched a global fragrance deal with Lionel Messi

Inside Mecca’s hiring strategy for its 4000sqm Bourke Street flagship

Meet the head of marketing behind Swaggle’s most engaging campaigns