Arani Satgunaseelan

Arani Satgunaseelan

Arani Satgunaseelan is a principal consultant at ADP & Co, a management consultancy specialising in strategy and analytics for the retail sector.

Arani Satgunaseelan

store attendants

What is EDLP and why does it matter?

Hybrid pricing models demonstrate how to balance ‘pricing perception’ to maximise gains.

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The future of physical retail stores

If the shop assistant has to call another store to check if an item is available, that retailer is already failing.

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