Arani Satgunaseelan

Arani Satgunaseelan

Arani Satgunaseelan is a principal consultant at ADP & Co, a management consultancy specialising in strategy and analytics for the retail sector.

Arani Satgunaseelan

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Forget about the ‘big data’ buzzword and start using your own data

The same principles can be applied across any sector to personalise a customer’s experience and increase their likelihood of spending.

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What is EDLP and why does it matter?

Hybrid pricing models demonstrate how to balance ‘pricing perception’ to maximise gains.

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The future of physical retail stores

If the shop assistant has to call another store to check if an item is available, that retailer is already failing.

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