Forget about the ‘big data’ buzzword and start using your own data

Buzzwords are rampant at the moment. All over the world, ‘tiger teams’ are working on ‘north star’ solutions, and irritating the rest of the normal population at the same time. Usually I have minimal time for people who speak in ‘innovation speak’ and not plain English, however there is one buzzword that has caught my attention: ‘Big data’. As an analyst who’s idea of fun is watching Youtube clips on how to build Microsoft Access databases, the arrival of the buzzword ‘big da

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