Adidas, in partnership with Foot Locker, is marking the return of the Superstar sneaker with a one-day retail activation focused on experientual retail with local creatives.
Scheduled for May 23 at Foot Locker Sylvia Park in Auckland, the event will transform the store into an experiential space featuring Māori tattoo artist Heeds Native, who will operate a live tattoo station alongside a sneaker customisation area.
Customers who purchase a pair of Adidas Superstar sneakers can register for access to the activation experiences.
Chosen participants will receive a 20-minute tattoo session with Heeds Native, an opportunity to customise their sneakers in-store, and entry into a draw to win a larger tattoo session at The Native Studio.
- Further reading: Adidas, New Balance, Asics cease using kangaroo leather in shoes.
