New Zealand’s oat milk start-ups Otis and All Good have joined forces to establish a new plant-based company to broaden the range of sustainable beverage options. 

The two brands will continue to operate separately while uniting under the same roof, dubbed Good & Humble. 

The combination brings together Otis’ expertise in on-farm provenance and enzyme technology with All Good’s experience in export sales and distribution. Good & Humble will also focus on increasing distribution and export potential, particularly in the Southeast Asian market. 

“This merger is about combining strengths to achieve true scale, not only for our businesses but also for our growers and customers,” said Otis co-founder Chris Wilkie. 

“As we come together under Good & Humble, we create a future where our shared values and capabilities work together, enabling us to set a new benchmark in oat milk quality, sustainability, and innovation and export that to the world.”

Otis was founded in 2018 as New Zealand’s first commercial oat milk brand and has recently teamed with Free Flow Manufacturing to build the country’s first plant-based milk facility in Glen Innes. 

Meanwhile, All Good was founded 15 years ago and began offering barista-quality oat milk in 2019. 

“By uniting our brands, we’re building a stronger foundation to deliver on these promises, advancing our shared mission of sustainability and local impact. This union strengthens our ability to deliver on those promises,” added All Good GM Faye MacGregor.