Take the wheel: Behind LVMH’s billion-dollar bet on Formula 1 

Building on its Olympic sponsorship, LVMH is expanding its presence in elite sports through a new partnership with Formula 1. The luxury giant is set to become Formula 1’s global partner in 2025, coinciding with the sport’s 75th anniversary celebration. This partnership follows LVMH’s significant investment in sports sponsorship, including a reported 150-million-euro (US$165.77 million) deal to become the premium sponsor of the 2024 Paris Olympics.  The details of the 10-y

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