“You need to back yourself and just dive in”: The CEO of Oakberry

Supplied: Oakberry.
Oakberry has quickly become synonymous with açaí in Australia. Renan Fretes Pinto, the CEO of the Australian, New Zealand, Indonesian and Pacific Island operations has led the charge in securing this market share. Now Oakberry has almost 50 locations in Australia after Fretes Pinto brought the Brazilian business to Bondi in 2018, starting with just one store that the team physically helped construct themselves to tackle a tight budget. Here Fretes Pinto details how his career in retail started

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