Why are luxury brands investing more in South Korea despite economic headwinds?

Less than a year after making its Asia debut in Tokyo, the Paris-based luxury leather goods label Polene has recently expanded its international presence with a flagship store in South Korea, aiming to capture the burgeoning affluent demographic in the country. The move comes at a time when South Korea is experiencing an influx of international luxury brands establishing a presence in the market.  Last month, American fashion label Kith expanded into the country, opening its largest flagshi

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