Can Lego overcome cultural challenges to tap into Asia’s emerging markets?

Less than a month after appointing two new GMs in Asia Pacific – Cedric Roose as GM of India and Emerging Asia (IEA) and Nina Patricia Da Costa as GM of Singapore, Malaysia and Travel Retail – Lego Group has further deepened its roots in the region with the opening of Southeast Asia’s largest Lego store in the heart of Jakarta. “Indonesia is a vibrant nation with a strong potential for future growth,” Claus Kristensen, senior VP of Lego Asia Pacific, told Inside Retail. “It is one of

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