How the world’s largest jewellery brand Pandora shifted to recycled metals

Pandora’s recent announcement that it has shifted to using 100 per cent recycled gold and silver in its products is the latest example of the adoption of more sustainable practices in retail. This comes after Pandora announced the inclusion of ethical lab-grown diamonds into its core range in November last year. The world’s largest jewellery brand Pandora was founded in Copenhagen, Denmark, in 1982 and is now the world’s largest jewellery brand by volume. The business entered the Australia

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