Foodstuffs’ Pams has become New Zealand’s most popular grocery brand, with more than a million Kiwis purchasing the brand’s items on average each week. 

The 80-year-old go-to grocery brand has launched a new campaign to highlight its popularity, as well as strengthen its reputation worldwide. 

The new campaign, titled “The most popular grocery brand in the land,” demonstrates that Kiwis can find affordable food options at any Foodstuffs supermarket. 

“Pams is a key part of Foodstuffs’ ‘Here for NZ’ social promises, particularly the promise to provide New Zealanders with healthy and affordable food,” said Foodstuffs’ own brands head of brand & communications, Melissa Steffensen. 

“This campaign is about showing Kiwis that they can shop with confidence and be proud to put Pams in their trolley as over a million others are also choosing Pams products each week too.”  

The campaign started this month on TV, cinema, social media and more. New World, Pak’nSave and Four Square will also be supporting Pams’ simple message within their marketing.