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Meat-free demand prompts New World to extend Pams plant-based range

(Source: Foodstuffs)

Foodstuffs-owned Pams is extending its plant-based range as demand for meat-free options soars.

The new meat-free additions, available across New World stores, include Spring Rolls, Curry Puffs, Money Bags, Cheese Balls and Tofu. The brand currently has 19 plant-based options in its portfolio. Primarily made with plant proteins, Pams’ products are suitable for vegans, vegetarians, flexitarians, and meat-eaters alike.

The company said it would introduce more plant-based options to meet the increasing demand.

“New Zealanders are considering plant-based options more than ever before,” said Lisa Oldershaw, GM of Foodstuffs Own Brands. “It’s great to be able to anticipate this and offer new delicious choices for those wanting alternatives or more variety in their diet.”

According to a customer survey by Pams last year, approximately two-thirds of shoppers in New Zealand limited their meat consumption at least once a week. Meanwhile, research conducted by Colmar Brunton showed that health is the number one reason why New Zealanders choose to eat less meat.

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