Magnum’s beauty move: Behind its collab with skincare start-up Fayshell

Retailers of all sizes and industries are using the success of experiential activations to create brand awareness and, as a result, drive more business. Sydney’s Bondi Beach has become home to many pop-up activations and brand collaborations, including, most recently, a beach club venture between membership-based skin clinic Fayshell and ice-cream giant Magnum. A beach club birthday celebration The collaboration was orchestrated by event management company Studio Messa, which contacted the Fay

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