Balenciaga names Michelle Yeoh as new global brand ambassador

Actress, producer, and martial artist Michelle Yeoh is Balenciaga’s new brand ambassador.

Yeoh, who wore Balenciaga Couture for her red-carpet appearances at this year’s Cannes Film Festival, reached an agreement with the luxury label to expand their collaboration into an official capacity.

Her new role is celebrated with a portrait by the documentary photographer Platon, known for capturing celebrities. She joins Balenciaga’s existing ambassadors Isabelle Huppert and PP Krit Amnuaydechkorn.

With a career spanning 40 years, Yeoh is recognised for perfecting many genres of roles, from action heroine to dramatic lead. She gained recognition and influence since the 1980s, winning a Golden Globe, a SAG Award, and this year became the first Asian woman to win an Oscar for Best Actress.

“For me, fashion is a form of art,” said Yeoh. “It’s not just about a dress but about self-expression, how you feel in the dress, and the values you embody wearing it; it is a way to communicate my work and who I am to the world.

“Wearing Balenciaga makes me value the artistry and craftsmanship behind every piece. The brand embodies a sense of originality and relevance while always remaining true to its heritage as a couture atelier. It is an honour to partner with Balenciaga.

“I am thrilled to join Balenciaga as a brand ambassador,” she conclulded.

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