Victoria’s Secret has debuted The Icon by Victoria’s Secret, a new collection of bras, panties and lingerie that ‘celebrate the contour of the body’. 

The campaign features fashion icons including Adut Akech, Hailey Bieber, Paloma Elsesser, Sui He, and Emily Ratajkowski, and marks the return of Gisele Bundchen, Naomi Campbell, Adriana Lima, and Candice Swanepoel. It is centred around the new Icon by Victoria’s Secret Push-Up Demi Bra.

The Victoria’s Secret Push-Up Demi Bra is part of the full collection which includes panties, slips and robes featuring the brand’s classic logo design. According to the brand, the Push-Up Demi Bra features a lifting and shaping technology that is customised to enhance the wearer’s natural shape. 

“The collection was made to enhance one’s natural shape while staying true to the supportive and seamless look that we love,” said Janie Schaffer, chief design officer at Victoria’s Secret

“It’s an exciting, elevated collection to add to your wardrobe while reinforcing that we are all icons.” 

The collection is now available in retail locations across the US, and it will soon be accessible in international retail locations and online.