Australian-owned family apparel business RB Sellars has launched in New Zealand, opening its first store in Newmarket, Auckland.

Launched in 1996, the brand sells a range of functional, hardwearing workwear, farmwear and casual clothing for both men and women.

The Auckland store will stock the brand’s core and seasonal ranges with sizes ranging from 6 to 22 for women and XS to 5XL for men. Kids and teens can shop from sizes 2 to 16.

Adam Wilkinson, GM of RB Sellars, said he is “delighted” the company’s workwear and seasonal ranges will now be “easily accessible” in Auckland.

RB Sellars is owned by The Propel Group which owns brands such as Rossi Boots and Driza-Bone, which will be sold in-store.