Instant delivery service Milkrun has launched in New Zealand, initially delivering groceries in Wellington and central Auckland suburbs.

The service will be extended to other parts of New Zealand in the coming months.

Woolworths Group acquired the collapsed Australian grocery-delivery startup in May, rebranding it to Metro60 in Australia. In New Zealand it will retain the former name.

Products will be picked and packed at local Countdown supermarkets and will reach customers in under an hour.

At the time of launch, customers are eligible for free delivery on their first three orders and after that, a flat $7 delivery fee with no service fees applies.

Mark Wolfenden, director of digital and loyalty for Woolworths Group New Zealand, said the retailer is excited to share the “ultra-convenient” experience with New Zealand shoppers following the service’s popularity in Australia.

“Milkrun’s launch is a fantastic milestone as we continue our focus on delivering innovation that New Zealand customers are looking for as we change for the better to become Woolworths New Zealand.”