After 135 years, National Geographic is looking to grow its retail presence

US-based adventure brand National Geographic has unveiled a new retail offering in Australia and New Zealand, as the 135-year-old organisation looks to capitalise on its high level of brand awareness and strong social media following to grow its foothold in the fashion industry. Developed by Alquemie Group in partnership with The Walt Disney Company, which owns National Geographic, the offering includes a local e-commerce site and a number of experiential retail stores selling a range of premium

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