As West Auckland’s population booms, The Trusts has announced a $40 million investment to expand its hospitality and retail infrastructure.
During the next five years, the company – which operates liquor licenses in the region – is aiming to grow annual revenues by 23 per cent to $160 million.
Allan Pollard (pictured above), CEO of The Trusts, said a new “contemporary hospitality model” will be launched based on the feedback from the local community.
“What we know about the arrival of new residents to the region is they have different experiences and expectations of hospitality models than what has been available in the region to date.”
Under the company’s five-year strategic plan it will open 10 new hospitality venues and retail stores.
Facilities such as restaurant and bar concepts ranging between 50sqm and 500sqm will be added along with additional sites to accommodate projected population growth in the region.
“We are looking at a number of offerings ranging from boutique, pop-up bars and restaurant-led gastro pubs within walking distance of public transport hubs and major apartment complexes through to large scale venues which can accommodate up to 300 people,” said Pollard.
He added the investment will boost local employment in the region while upgrades to the existing infrastructure will be completed by 2028.
- Further reading: West Auckland’s The Trusts to rebrand as Liquorland
