TradeMe launches Everyday Runway to promote used fashion 

(Source: TradeMe)

Online marketplace TradeMe is hosting a pre-owned biddable fashion show in Aotearoa, dubbed Everyday Runway.

Apparel from urban streetwear to high fashion will be featured in the exhibition, which has been coordinated by renowned fashion stylist and director Sammy Salsa. The runway features more than 100 pieces that Salsa personally chose from listings on TradeMe. 

“Secondhand fashion should be a staple of every good wardrobe,” said Salsa.

“Hunting out pre-loved looks gives you access to labels and items at significantly reduced prices, meaning fashion lovers can get their hands on brands they might not otherwise be able to add to their wardrobe.”

The average Kiwi owns seven previously owned articles of clothing in their closet, according to new data from TradeMe’s upcoming Circular Economy Report. There are 11 million previously owned goods in the country, with a total market value of $300 million.

TradeMe also revealed information concerning the possibility of New Zealanders listing their unused things. Of those surveyed, 72 per cent of Kiwis who own pre-loved clothes intend to sell at least some of them, with 9 per cent intending to sell all of them. Younger Kiwis are more inclined to list their items online, and 84 per cent of millennials want to.

Revenue from the sale of Everyday Runway garments will benefit RainbowYouth, a charity that provides resources and advocacy for Aotearoa’s queer, gender diverse, takatāpui, and intersex youth.

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