Countdown has donated $100,000 in flood response to help organisations offering on-the-ground assistance and support to communities across Auckland.

Charity partners such as New Zealand Red Cross, Sunday Blessings Auckland, Auckland City Mission, Everybody Eats and the Auckland Council Emergency Relief Fund will benefit from the aid.

Spencer Sonn, Countdown’s MD, said: “We know the coming days won’t be easy and the recovery efforts will stretch over many weeks and months. Our teams will continue to stand together with our customers to support impacted communities.”

The retailer has also urged customers to round up their in-store purchases at checkout to help communities impacted by floods across Auckland and the upper North Island.

“We absolutely appreciate that not everyone will be in a position to donate but if you can round up in-store, it will help make a difference to recovery efforts”

The company has donated $15,000 in gift cards to the Mangere Evacuation Centre for those displaced from their homes.