“Unkind and inconsiderate”: Why brands are leaving Twitter in droves

The last few days have been particularly embarrassing for billionaire Elon Musk. His purchase of Twitter is the biggest story in tech circles, and not because it has gone smoothly.  Rather, the drama that is unfolding around the takeover by the self-proclaimed ‘complaint hotline operator’ has led many users, as well as major advertisers, to question whether they should keep using the service. Businesses such as Audi, Ford, L’Oreal, Pfizer, United Airlines, Mondelez and Volkswa

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