Supermarket chain New World has introduced an Everyday Low Price initiative across 148 stores nationwide, in response to consumer concerns about grocery inflation.

The Foodstuffs-owned retailer says the new system will allow customers to find the best value on a range of everyday items from both branded and own-label grocery items. It includes bread, butter, cheese, meat, canola oil, and canned and frozen vegetables.

New World shoppers can identify Everyday Low Price products by a bright blue ticket in-store and online.

New World Mosgiel owner, Melanie Shore, said the supermarket is committed to providing customers with value every single day.

“This is a really significant initiative, so it’s important it makes an impact and stands out. Everyday Low Price isn’t a one-off promotion, our blue ticket is here to stay, so our shoppers can easily find great value and have more certainty on the price of their groceries every time they shop at New World.”    

David Stewart, GM of merchandise at Foodstuffs North Island, said: “The process to select what is included on the Everyday Low Price ticket has been carefully worked through using customer insights from across the country.”