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“No bells and whistles”: Inside Metcash’s new value-based supermarket

Moving beyond its IGA brand, Metcash is making a play at the low-cost, bulk-buy market with its latest venture Supa Valu – a range of warehouse-style supermarkets that showcase products by the pallet, as well as featuring local butchers and bakers. With the first three stores launching across New South Wales and Victoria over the last year, Supa Valu targets a growing segment of Australians looking to find ways to cut their weekly food costs, as well as those overwhelmed by the options present