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Same product, new name: Inside Mon Purse’s relaunch strategy

A year after falling into administration, customisable leather goods brand Mon Purse is back just in time for Christmas.  The online retailer has relaunched its Australian and international websites and resumed posting on social media with the aim of reconnecting with customers.   “The goal was to try and get the business back up and running in some way prior to Christmas, the gifting period being an important component of what we do,” Robert Moore, Mon Purse’s new CEO, told