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Analysis: Nike speeds up to enter the metaverse

There’s no metaverse yet, but when it comes, you can expect Nike to be there waiting. The most valuable apparel brand in the world has its sights set on being prepared for shoppers in online virtual environments.  On 27 October, Nike filed new trademark applications with the U.S. Patent and Trademark Office under its Nike logo, the Just Do It tagline, the Swoosh, and the Air Jordan and Jumpman logos. These applications indicate Nike’s intent to produce branded virtual goods. These trade