Here’s how Farfetch is creating the store of the future

Farfetch and Burberry recently collaborated on an immersive retail experience to celebrate the release of Burberry’s Olympia bag. ‘Store in the Sky’ was created as a limited time, shoppable, web-enabled 3D experience and a stunning example of what we can expect to see as digital showrooms emerge.    Shoppers visiting the site were able to navigate around a 3D gallery and interact with the Olympia bag, select different colours and learn about the design and its origins. T

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$6 for the first 30 days. (Auto renews at $30 per month)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
MOST POPULAR

IR Pro - annual

$336 per year. (Auto renews annually.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now