Covid fuels gift-wrapping boom

Covid fuels gift-wrapping boom
Covid fuels gift-wrapping boom

The Covid-19 pandemic has sparked a new desire for people to connect on a deeper level, resulting in a surge for the local gift-wrapping industry.

Auckland-based gift-wrapping company Ribbon & Blues has noticed a spike in demand for its range of gift wrapping and packaging products.

“One trend we’ve noticed post-Covid is that people are now more inclined to give gifts that are an enduring and lasting expression of care,” said Jane Francis, co-owner, Ribbon & Blues. “That also then flows onto their gift wrapping and presentation choices.” 

According to the gift-wrapping company, this shift in direction on who can give gifts to whom and when has lead to new and unexpected clients for the gift wrapping industry. Exchanging gifts are no longer limited to just birthdays or Christmas. 

“One of the biggest trends we noticed since 2020 was a massive jump in the number of wedding and newborn baby gifts,” said Tim Francis, co-owner, Ribbon & Blues. 

“More people are also giving gifts for anniversaries, bridesmaid proposals, graduations and farewell parties, or just to say thank you or thinking of you. I believe this is a flow-on effect of people re-evaluating what’s important in their lives and wanting to nurture their relationships.” 

Ribbon & Blues is a New Zealand gift-wrapping company focused on environmentally-friendly options, with an extensive range of ribbons, bags, boxes, wrapping paper, tissue, and other associated materials 

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