Record year for New Zealand PC sales

The New Zealand PC market recorded its strongest performance last year despite the Covid-19 pandemic, according to IDC. 

Last year, the traditional PC market increased 12.3 per cent year on year in unit shipment. While unit shipments of notebooks recorded 21.7 per cent growth year on year, desktops dropped by 15.1 per cent. Shipment of commercial PCs and consumer PCs surged 18.3 per cent and 5.2 per cent year on year respectively. 

The significant growth in the PC market resulted from the surge in demand for education and working devices as people were forced to study and work from home during the lockdown. According to associate market analyst at IDC, Lima Landon, savings from lockdowns and a lack of international tourism encouraged people to spend more on entertainment and online learning. 

“As businesses move to recovery, there remains a requirement for greater focus on business continuity and mobility,” said Landon. “This has meant that businesses and schools continue to move fleets onto notebooks and ensures that in commercial segments notebooks have stayed in high demand, while desktops have continued to decline.

“However, demand around the world has seen similar increases which has led to shortages and an inability to fulfil all of the demand within the local market.”

IDC predicts that this year will see a reverse trend in New Zealand’s traditional market, dropping by 5.5 per cent. The consumer market will remain its growth while the commercial market will slow. 

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