How City Chic’s IT team contributes to its omnichannel success

BNPL and click-and-collect are putting store networks under enormous strain. Image: Supplied
City Chic is well known for the rapid sales growth, solid financials and strong digital business that have enabled the plus-size women’s fashion chain to enter new markets, acquire rivals and attract investors since splitting from Specialty Fashion Group in 2018. But what about the information technology (IT) underpinning the retailer’s omnichannel success?  In a world of livestreaming, augmented reality and smart mirrors, IT can feel like the unsexy side of retail tech, but without the

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