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VIDEO: Here’s how we created the Coolest Retailers list

Every year at Inside Retail, we curate a list of the coolest local retail businesses, ranging from plucky start-ups to traditional businesses that are staying ahead of the curve, across categories from fashion and hospitality to beauty and household goods. Of course, Covid has thrown a curveball for the industry and the very definition of what makes for a ‘cool’ retail experience has changed since last year. Curious to find out how we came up with this list? We break it all down here