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Why pets are leading the fashion pack

MERYEM BIRSOZ Moshiqa
For the pet owners among us, the pandemic has cemented the value of our four-legged friends. With people working from home more frequently, it has given many the opportunity to take on a pet, and, in turn, pets have provided motivation to get out and about for daily exercise.  Brands are well aware of the value the pet category presents, particularly at this time of the year when owners are in search of gifts to show appreciation for this family member.  “There is a deep bond between