Australia’s Napoleon Perdis has launched a store-in-store concept at premium Auckland department store Smith & Caughey’s. 

The brand has joined the beauty range at Smith & Caughey’s online together with spaces in the company’s Newmarket and Queen Street stores. 

“This partnership strengthens our international reach and allows greater accessibility for customers to shop with us,” said Henry Lee, CEO at Napoleon Perdis. “We will continue our mission to deepen the emotional connection with our customers and to re-establish Napoleon Perdis’ position within the market as a beauty authority, domestically and internationally.”

The Smith & Caughey’s store features a beauty zone called ‘The playground’, where guests can experience, learn, and play with products. The brand has also introduced three new features to local customers – The Napoleon Perdis Beauty Collective, Store To Door delivery service and Click & Collect option. 

“The introduction of this compelling and original brand further strengthens our position as New Zealand’s leading destination department store,” said Edward Caughey, merchandise director at Smith & Caughey’s.

The Napoleon Perdis Beauty Collective is a mobile makeup service offering the same in-store makeup services to customers’ home or preferred location, with a strong focus on bridal services and makeup workshops.

Supported by Uber, the Store To Door delivery service is available within a 15km radius of Napoleon Perdis concept stores with a delivery time as little as one hour.

Besides the launch at Smith & Caughey’s, Napoleon Perdis has partnered with The Iconic and Australia’s David Jones as part of its global distribution expansion plan. 

Last year, the Australian beauty empire was on the verge of liquidation and shutdown. However, the brand was saved after handing control to Kuba Investments.