Opinion: How social commerce is cutting out “the messy middle” of e-commerce

Have you ever had one of those afternoons when you’re catching up with friends, the drinks are flowing and conversation is easy. Then someone pipes up with, “Have you ever been to the Barossa?” The next thing you know, you’re Googling wineries, comparing calendars and organising what promises to be an unforgettable group holiday. And then the hangover kicks in. You inherit project management of this “exciting” adventure. All of a sudden, the distances between wineries make it trouble

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$6 for the first 30 days. (Auto renews at $30 per month)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
MOST POPULAR

IR Pro - annual

$336 per year. (Auto renews annually.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now