Older consumers may not be traditionally viewed as being enthusiastic online shoppers, but since the pandemic hit, retailers would be wise to engage the growing number who have embraced e-commerce in recent months. In fact, according to a new report from ForgeRock, 31 per cent intend to continue shopping online once restrictions are lifted. “A lot of retailers have overlooked older shoppers in the past for a few reasons. The stereotype of this demographic being frugal and penny pincher r
