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Balabala: Child’s play

From the moment customers enter the new Balabala store in Wanda Plaza in Wuxi Huishan in China, they know they’re in for a fun and stylish experience. At the front of the store are large screens playing footage of the brand’s catwalk shows from fashion week events around the world and new campaign launches. Meanwhile, central tables showcase the latest collections from Balabala. According to London-based design agency Dalziel and Pow, which worked with Balabala on the store design and brand

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