Korean beauty brand launches in NZ through Adore Beauty

Korean beauty brand Innisfree has put up products on online retailer Adore Beauty’s New Zealand site, giving Kiwis access to purchase its products online.

The Asian beauty brand launches on Adore Beauty NZ with 130 products across skincare, makeup, body care and hair care, including its Green Tea, Volcanic, Jeju Orchid, Bija and Jeju Cherry Blossom ranges.

“We are delighted to launch Innisfree into New Zealand via the Adore Beauty platform,” said Brian Jeong, Innisfree general manager. “We have had great demand from New Zealanders to be able to have direct access to our naturally-derived, innovative products.”

According to Innisfree, it has experienced phenomenal growth over the past 20 years with over 1,750 stores in 15 countries, with over 20 million customers worldwide, and known for its innovative formulas and responsible green practices.

Innisfree said its skincare products are formulated with an average of 80 per cent naturally-derived ingredients responsibly sourced from the pure and protected Korean island of Jeju. 

A sizable number of consumers in New Zealand have shown interest in Innisfree, according to Adore Beauty, adding that it is one of the fastest-growing brands in the AmorePacific Group. 

“We are excited to partner with Innisfree on its launch into New Zealand,” said Kate Morris, founder and executive director of Adore Beauty. “We recognise there is a sizable appetite for this brand in the NZ market and Innisfree provides an exceptional solution to customers looking for accessible concern-based skincare.”

To celebrate the launch, Adore Beauty is offering the first 300 customers who purchase Innisfree a bonus Green Tea Seed Serum 15ml bottle.


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