Sportswear brand Champion is making its first foray into the fragrance market through a new global licence deal with beauty company Revlon.

Under the agreement, Revlon will develop, produce, and distribute Champion-branded fragrances worldwide, with the first collection expected to launch in 2027. 

The line will include scents for both men and women, designed to reflect Champion’s bold, confident, and authentic brand identity.

“This partnership with Revlon is a natural extension of Champion’s evolution,” said Jarrod Weber, global president of sports & lifestyle at Authentic Brands Group, owner of Champion. 

“As we expand our footprint in fashion and lifestyle, fragrance is the next frontier. And Revlon, a long-standing, trusted, and proven partner to Authentic, is uniquely positioned to help us craft a sensory experience that resonates with our global audience.”

The announcement comes as Revlon continues efforts to reinvigorate its fragrance portfolio, including the recent launch of Juicy Couture’s latest scent, Just Moi.

Founded in 1919, Champion has recently boosted its retail presence through collaborations, nostalgic collections, and lifestyle-focused marketing. The brand was acquired by Authentic Brands Group from HanesBrands last year.