Omnichannel retail: Is it really the answer?

Online shopping. Internet market, mobile app shopping and people buy gifts. Smartphone payment and outfit sale flat vector illustration set. E commerce concept. Customers faceless characters
The COVID-19 pandemic has accelerated the implementation of omnichannel strategies for many retailers. As stores were closed and consumers have stayed home, retailers have been forced to rely on their digital strategies to engage with consumers and facilitate transactions. The sudden shift has highlighted the retailers that have been investing in their omnichannel offer, and those that lag behind. While retailers such as JB Hi-Fi saw strong growth facilitated through online offers, others such a

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$6 for the first 30 days. (Auto renews at $30 per month)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
MOST POPULAR

IR Pro - annual

$336 per year. (Auto renews annually.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now