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The new rules of brand building

It’s no secret that in the current climate, with many stores still closed, businesses are struggling with the reality of trying to continue building their brand without a physical presence. Thankfully, digital offers a life raft. If you’re a retailer who once relied heavily on your physical location, it’s critical that you start rebuilding an online version of your offline community – and fast. Australians spent 64 per cent of their total retail spend in-store in 2019, according to Tokyo

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