It’s no secret that in the current climate, with many stores still closed, businesses are struggling with the reality of trying to continue building their brand without a physical presence. Thankfully, digital offers a life raft. If you’re a retailer who once relied heavily on your physical location, it’s critical that you start rebuilding an online version of your offline community – and fast. Australians spent 64 per cent of their total retail spend in-store in 2019, according to Tokyo
