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Online competition didn’t kill Jeanswest. Boring retail killed Jeanswest.

I don’t enjoy writing about failed retail. It’s nothing to be celebrated and it usually isn’t constructive. BUT… I almost choked on my soy granola when I read this quote about Jeanswest going into administration. “Like many other retailers, the business has been challenged by current tough market conditions and pressure from online competition.” It is from their administrators, KPMG. I call BS. Or ignorance at the very least. Tough trading conditions and online retail didn’t kill J