Grocery retailer New World has unveiled a new online platform, in partnership with design agency AKQA, designed to offer New World customers an optimised customer experience, designed to give them more choice, convenience and value, as well as encourage healthier food choices.

Rather than simply acting as a traditional e-commerce portal, the New World website also functions to provide inspirational content to its customers – providing recipes, facts about products, as well as tips to get the most out of food. 

“The launch of the new website is a vital step forward to providing our customers with a connected, personalised customer experience, from inspiration through to shopping and loyalty,” Foodstuffs New Zealand head of digital David Brem said. 

“As the most visited digital touchpoint across the Foodstuffs group, [New World] acts as the digital front-door for our 143 stores and local New World owner-operators across New Zealand.”

According to Brem, the new site offers an improved mobile experience, enabling them to shop when, where and how they want – facilitating an enhanced omnichannel experience which is strengthened by the release of the inspiration content driven site.

This connected experience is further enhanced by the delivery of new e-commerce experiences for New World and PAK’nSAVE earlier in the year.

“AKQA partnered with us to provide expertise across customer experience strategy and design through to solution architecture and development,” Brem said. 

“Our digital product and CX teams collaborate incredibly well, and are building up a track record of great work which makes an impact with customers and across our business.”

AKQA managing partner of Asia Pacific Brian Vella said the partnership has made great progress over the past three years, and together they have been able to implement a leading brand and customer experience for one of the country’s largest organisations.