“The industry has changed dramatically”: Fastway Couriers rebrands
Fastway Couriers, one of the country’s leading couriers which works with retailers including TradeMe, The Nile and Briscoe Group, is undertaking a significant rebrand.
The company is adopting a new name, Aramex, which is also the name of its international parent company, reflecting its increasingly global focus, amid the rise of online shopping.
“We are retaining our unique franchise business model but are gaining a global mindset with access to new innovations, new technologies and new shipping destinations,” said Scott Jenyns, Fastway Couriers NZ chief executive, of the change.
“This is a major step forward for our local franchise operators but also for many New Zealand businesses that either export products to the world or import to New Zealand.”
The brand rollout is expected to take three months to complete and includes rebranding all of the company’s offices and depots nationwide, more than 300 courier vehicles and uniforms for more than 500 people, who are employed and engaged with the company in New Zealand.
“It’s a big exercise which has been keenly welcomed by our business franchisees and our business partners,” Jenyns said.
The rebrand will also see Fastway Couriers become a full-service logistics company, supporting the movement of envelope-sized parcels to large shipping containers.
“The parcel and delivery industry has changed dramatically over the past 35 years, which started as a business to business offering but today over 80 percent of parcel movements are smaller than 3 kilograms and delivered to residential properties due to online retail,” Jenyns said.
One thing that won’t change is the company’s franchise model.
“We’ll still be local franchisees, in local regions, and this is very important to us as franchising remains in our DNA,” Jenyns said.
“The key point of difference is that now we’ll be able to offer greater global reach and opportunities to our customers and our people through career advancement opportunities.”
Established in Hawke’s Bay in 1983 by Bill McGowan, Fastway Couriers New Zealand has 18 regional franchisees with over 250 courier franchisees from the far north to Bluff in the South Island.
Aramex, a Dubai-based logistics group bought Fastway Couriers New Zealand in January 2016 for $125 million. Aramex is considered one of the top 5 logistics providers in the world with a presence in 72 countries, transporting nearly 70 million parcels globally each year.
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