Lego opening first New Zealand store in Westfield Newmarket

Lego is coming to Westfield Newmarket, Auckland with its first certified store in New Zealand, due late 2019.

The store will be a custom-built retail environment, including 3D Lego brick models inspired by New Zealand icons, and is being launched through the toy company’s partnership with Australian retail firm Alceon Group. 

“We are delighted to bring this leading global retail experience to Auckland, and are confident that Lego fans of all ages will respond very positively to the creativity, innovation and excitement that are hallmarks of Lego certified stores,” Alceon Group executive director Richard Facioni said. 

“The opening of Alceon’s first Lego certified store in Auckland is an important strategic milestone as we continue to strengthen our position as a leading ANZ retail investment group.”

The $790 million redevelopment of Westfield Newmarket is expected to be completed in the fourth quarter of 2019, and will house Auckland’s first David Jones, a state-of-the-art Event Cinemas, a new format Farmers department store, Countdown supermarket as well as over 230 new speciality stores.

The Pick-A-Brick wall in Lego’s Sydney store.

Westfield-operator Scentre Group’s general messenger of leasing and retail solutions Andrew Hulls said the centre is “thrilled” to house Auckland’s first Lego store.

“With Westfield Newmarket soon to be home to New Zealand’s first Lego certified store as well as a number of other sought-after and first-to-market brands, we’re confident the centre will offer something quite special for New Zealand – a place for locals and visitors alike to keep coming back to,” Hull said. 

“We are transforming Westfield Newmarket into a world-class living centre that will offer unparalleled, first-of-its-kind social and retail experiences, bringing together the best local and international brands under one roof.”

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