New Zealand department store chain Farmers has signed a new product partnership with finance product company FlexiGroup which allows Farmers customers to use a rewards card for payments while earning points.

Farmers will revolutionise its long-standing Farmers Finance Card, making it the new Farmers Mastercard. It will be fully integrated with the Farmers Club rewards program which will give customers the ability to use their card for payments nationwide and globally while earning points everyday, everywhere.

Customers with a Farmers Mastercard can earn one point for every $10 spent on all transactions, giving Farmers Club members the opportunity to earn points everywhere they spend.

“Having worked with Farmers to deliver the original Farmers Finance Card, we are thrilled to continue our partnership with them to deliver an innovative product that combines the full breadth of features we know the consumer of today is looking for: everyday loyalty points they can use, interest free terms, digital wallet capability, long term finance and global acceptance,” said New Zealand FlexiGroup chief executive Chris Lamers.

Michael Power, Farmers chief financial officer, said the retail environment in New Zealand remains highly competitive, and partnering with FlexiGroup will allow them to deliver leading consumer finance solutions and provide the cuastomer service expected by today’s consumers.

The new Farmers Mastercard is expected to support the continued growth of FlexiGroup’s operations, which has seen new customer growth of 21 per cent in the past six months alone.

The launch of Farmers Mastercard, which allows customers Apple Pay capability from day one, will also see Farmers complete a full revamp of its consumer payment options. This follows the introduction of a ‘buy now, pay later’ offering to its customers, with Oxipay now accepted nationwide at Farmers in-store and online.